Specialty Coffee - Bob-O-Link MIRIM, BRAZIL
In partnership with Populus SPECIALTY COFFEE ROASTERY, illustration by the renowned Camila Rosa and design by the great Bruno Caporusso , I am launching this Specialty Coffee to cope with this pandemic times we are living in, once Catering for bigger groups it's nearly impossible at the moment and my work place it's closed since November 2021 waiting for the end of the knockdown restrictions on restaurants.
THE COFFEE
Bob-O-Link MIRIM, BRAZIL
"This coffee comes from the Bob-O-Link collective that unites around 50 farmers and focuses on using integrated farming methods that place a focus on the environment and humankind.
THE STORY
Bob-o-link is a unique sustainable coffee project initiated by the FAF (Fazenda Ambiental Fortaleza). The project aims at changing not only the way coffee is produced but also more generally the lifestyles of an entire community.
As the specialty coffee industry has grown, the largest beans have become the most sought after. Yet the big beans present under 50% of the production. This project within a project focuses on enhancing the quality and sellability of the smaller size beans to help farmers reach the full profitability of their farm. Hence the name "MIRIM" that means small in an indigenous Brazilian language Tupi Guarani", one of the more than 150 languages of Brazilian indigenous people."
TRANSPARENCY &SUSTAINABILITY
Bob-o-link Mirim beans represent the smaller screens from the family-focused production collective all working with sustainable practices. The goal is to sell these coffees for 60% of the price of the higher screens. In this way, the project provides economically sustainable opportunities to all parties in the supply chain.
Shipping to all Europe!
ALL PICTURES SHOWN ARE FOR ILLUSTRATION PURPOSE ONLY. ACTUAL PRODUCT MAY VARY DUE TO PRODUCT ENHANCEMENT.